Variable Data Printing

Research shows that typical response rates for regular static printed direct mail is well under 2 percent. With targeted, variable data personalization however, response rates tend to jump to nearly 14 percent (often even higher). As a direct marketing tool, variable data printing can deliver better qualified prospects and higher profits to your business. By using the demographic information you have on your prospective customers (age, education, hometown, gender, etc.) , we can develop highly targeted brochures, postcards, newsletters and other direct mail printing that recipients will respond to. Known as “one to one marketing”, variable data printing creates one personalized document for one individual customer, one at a time. Whether it’s 100 or 50,000 copies each will speak directly to your potential customer and send a message that you are in tune with your customers.