PURLs, Lead Generation & Micro-sites

What if you could take your marketing to the next level, sending your customers to a personalized website with content reflecting their individual tastes, while also gathering valuable data for future campaigns? Personalized URLs (PURLs) are one of the most effective ways to raise the results of your direct marketing campaigns because they provide each individual in your audience a unique, personalized microsite. Adding PURLs into your marketing mix allows you to gather important customer information and measurable analytics.