The basic idea of AR (augmented reality) is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time. Couple this with a mobile application and image recognition and you have an exciting new marketing tool. Imagine the possibilities of having every image in your next magazine or brochure be a gateway to real time information and interaction. Point a mobile device at a picture of a butterfly, and watch the butterfly flutter up off the page, or at a picture of a professional baseball player and he stands up and turns into a realtime video game. The possibilities are endless.