- Print MediaUnmatched Quality
- Digital MediaData Driven Results
- Media PlacementMedia planning and buying
- Mailing ServicesDirect Mail Experts
Digital, Offset, and Specialty Printing
Blue Moon Marketing Group offers a full spectrum of digital and offset print media, from the latest in digital and offset equipment to a full creative and marketing team, we have what it takes to help you create stunning printed pieces from concept and strategy through production. Below is a list of some of our services. Click a topic to toggle the tab for more information. Don’t see what you are looking for? or have a question? Give us a call at (951) 735-6245, and we would be happy to assist you.
The advancement of developing technology for digital printing has increased tremendously over the last few years. And we have taken full advantage of this new technology by bringing in the latest in digital printing equipment manufactured by Hewlett Packard, IBM and Xerox. This equipment covers the full spectrum of digital printing offering up to 7-color print on specialty stocks such as foils, plastics, poly-styrene, and even heavy stocks up to 36mil, to one color, high speed roll to roll variable printing. If your needs are fancy, multi-colored brochures, or one color high quantity billing statements, we have the experience and equipment to get the job done.
Variable Data Printing
Research shows that typical response rates for regular static printed direct mail is well under 2 percent. With targeted, variable data personalization however, response rates tend to jump to nearly 14 percent (often even higher). As a direct marketing tool, variable data printing can deliver better qualified prospects and higher profits to your business. By using the demographic information you have on your prospective customers (age, education, hometown, gender, etc.) , we can develop highly targeted brochures, postcards, newsletters and other direct mail printing that recipients will respond to. Known as “one to one marketing”, variable data printing creates one personalized document for one individual customer, one at a time. Whether it’s 100 or 50,000 copies each will speak directly to your potential customer and send a message that you are in tune with your customers.
All marketing reports indicate that individuals are more likely to read a mail piece if it is personalized. Maybe your piece is a simple letter with just their first and last name printed on a header. Or maybe you’d like their name to be placed on the license plate of a photo of an automobile, or even imaged as clouds in a skyline shot. Image personalization is the ultimate variable data personalization tool. Image personalization is the ability to use images to create variable text to images, dynamically. For example: you can write people’s names in the sand, spell people’s names with cookies or berries or cake frosting, and emboss people’s names on poker chips! This allows for the design and production of outstanding direct-mail pieces that capture the attention of customers through a combination of individualization and emotion. Wherever your imagination can take you, we can help you get there.
Creative/Graphics Design Services
Creative thinking is a rare gift. When was the last time you saw a printed piece or electronic website and just said…”WOW”. We’re betting that it’s been quite a while. Our staff of designers take pride in their work and have full intensions of “knocking your socks off”. If you’re not happy, we’re not happy, and we will remain unhappy until we hear the word “Wow” from you, our client. Let us Wow you with our creative thinking and our determination.
Special Effects Printing
What is “Special Effects Printing”? At Blue Moon Marketing Group, we have the ability to produce 7-color digital print on a variety of special substrates, creating exciting new opportunities for our clients. Our metallic color matching system enables us to produce a full spectrum of foil colors, without the need to foil before or after printing. We can print directly on all colored paper, plastic, clear and even 3D stock. We can even print on substrates up to 36mil, all with the flexibility of digital print.
Web2Print & Print-On-Demand
Thinking about selling your product online? Or maybe you’re a new, or existing company that wants to advertise your products on your own website. Our team of professionals can create a “Store Front” for your product, where customers can choose the product of their liking, and pay for it right online. Payments are processed immediately and credited to your bank account! If you’re just looking to jazz up your current website, or create one from scratch, well…….we can do that too!!
We offer a wide array of printing methods associated with offset printing including large format sheet fed presses, as well as large format open and heat set web printing. All with full color capabilities! Long runs, short runs or medium runs, we have the right press to fit your project, both from a quality standpoint, and cost standpoint.
Corporate Branding & Design Services
Need a small quantity of a printed brochure, sell sheet, trifold, invite or flyer? How about a large format poster or vinyl banner? We are a digital print shop so there is never a setup charge or time lost making offset plates. We’ll have your rush printing job done for you in no time (overnight printing available), and we’ll give your project all of the attention and care required to deliver a high quality printed product, on time and within your budget.
As technology evolves, it’s important for industry leaders to stay ahead of the curve. The Internet has become the main destination to read content, purchase products, and get connected. How does your company’s online presence differentiate from your competitors’? Does it even exist? If it does, are you visible to your Target Market? A critical business solution to your company’s progression is establishing your Digital Strategy. Your Digital Strategy is your presence and authority in the online world. To keep up with the times, it is essential you create an effective presence where your market is the most active…and today, that’s the digital world.
Email marketing can be one of the most powerful tools for communicating your message to customers. It is a simple and economic way for businesses of all sizes to reach large numbers of people in a short amount of time. That is, if it is done correctly. Email marketing is an extremely cost-effective way to communicate with prospects and existing customers. Similar to direct mail, email is a faster, cheaper and easier way to communicate with your prospects and customers. It doesn’t matter what type of business or industry you’re in, email marketing can have a positive impact on your sales. When coupled with a direct mail or cross media marketing campaign, email marketing adds another touch point and opens new avenues to client interaction.
Mobile marketing provides something no other form of advertising can – instant traffic. In fact, a good name for SMS marketing is ‘real-time marketing.’ Your customers receive your message or promotion instantly. Unlike other forms of advertising or even email, 90% of text messages get opened, and most get responded to within five minutes. This is as close to ‘real time’ as one can get. Not only is mobile marketing ‘real-time,’ but it is highly effective. Mobile coupons have a redemption rate of 15% to 40%. Compare this to traditional print coupons, which are redeemed at less than 2%, and you can see the effectiveness of text message marketing.
Web Design & Development
From small scale personal websites, to complex custom web applications, Blue Moon Marketing Group has the programming and design capabilities to make your next project a reality. Whether you need usability studies, e-commerce, intranet development, a custom Web application, or simply a place to display company information online, our Web development team will work with you to provide solutions that are tailored to your needs.
PURLs & Lead Generation Sites
What if you could take your marketing to the next level, sending your customers to a personalized website with content reflecting their individual tastes, while also gathering valuable data for future campaigns? Personalized URLs (PURLs) are one of the most effective ways to raise the results of your direct marketing campaigns because they provide each individual in your audience a unique, personalized microsite.
Social media marketing services help businesses to build their online communities with loyal users, gain customer mindshare, strengthen brand identity, and become the source of their own news! When you take a step into the world of social media, you’ll get people talking about your products, announcements and content! With so many benefits, it’s easy to see why companies around the world have adopted social media as part of their marketing strategy.
The basic idea of AR (augmented reality) is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time. Couple this with a mobile application and image recognition and you have an exciting new marketing tool. Imagine the possibilities of having every image in your next magazine or brochure be a gateway to real time information and interaction. Point a mobile device at a picture of a butterfly, and watch the butterfly flutter up off the page, or at a picture of a professional baseball player and he stands up and turns into a realtime video game. The possibilities are endless.
Media Planning & Placement
As a Western U.S. Leader in integrated marketing solutions, we offer:
- Expert media negotiating with over 20 years experience
- Broadcast television, cable and radio, including HD and graphics
- Outdoor billboards – design and production from kiosks to transit
- Newsprint/magazines/FSI’s, inserts, custom design and placement
- Marketing campaigns that produce the highest ROI
- Media buying services to include: strategic planning, negotiation, buying, campaign management and post-buy analysis
- Leveraging long standing relationships with local and national media outlets to better position you.
For more information about Media Planning and Placement, contact us today at 951.735.6245
Mailing & Bindery Services
In keeping with our philosophy here at Blue Moon Marketing Group, we have the most up to date Mailing and Bindery Equipment available on the market. Using these new “Intelligent”, computer driven devices allows us to insure that your project is error free and out in the hands of your target market in a very short amount of time. Mailing and Bindery have been around for a very long time, and have gone through many stages of evolution. Today, both services have been transformed into a science, and Blue Moon Marketing Group has mastered that science by acquiring the most up to date equipment, and bringing only the true professionals into our family. This combination will prove that we are the right company to handle your important projects.
Direct mail marketing and advertising is a proven method of communicating your product or service to the right customers. Blue Moon Marketing Group has the tools and expertise to meet your needs from conceptual design, to delivery of your piece to your targeted list of potential clientele. Whether it’s a simple post card, or high-level product catalog, we have the ways and means to get your product mailed at the lowest rates possible.
Data Processing & List Management
We at Blue Moon Marketing Group understand how important business data is to our clients. We CASS certify and NCOA your mail list to provide the best quality list, free of duplicates and undeliverable addresses. You will save money on postage when your list is postal-qualified. In this day and age of a technology driven society, this data very easily can end up in the wrong hands. Our security policies and procedures prevent this type of “hijacking” of data from happening. Our team of professionals put your security needs at the forefront to ensure this vital information remains confidential.
Data List Acquisition
Making sure your product and services reach the right audience is key to a successful marketing campaign. Blue Moon Marketing Group can help you achieve that goal. We provide a very comprehensive compilation of mailing lists for every requirement from lifestyle and interest lists to activities and membership lists. Whether your mailer needs to reach single women under the age of 35, or married couples making more than $100,000.00 annually, we have the right information available to make sure all of your specific criteria’s are met.
Not only are we equipped with the latest in conventional bindery equipment that can handle your standard folding, cutting and stapling needs, we also house a number of products that can help us create more elaborate, complicated pieces. We offer die cutting, U.V. coating, foil stamping, embossing and gluing services in creating unique high-end designs.
Some projects require specials needs that equipment just can’t handle. In this case, we offer a full service fulfillment department to accomplish the things that technology has not addressed yet. Hand collating, gluing, assembly, and inventory control are all services we offer to complete those higher-level orders.