Image Personalization

All marketing reports indicate that individuals are more likely to read a mail piece if it is personalized. Maybe your piece is a simple letter with just their first and last name printed on a header. Or maybe you’d like their name to be placed on the license plate of a photo of an automobile, or even imaged as clouds in a skyline shot. Image personalization is the ultimate variable data personalization tool. Image personalization is the ability to use images to create variable text to images, dynamically. For example: you can write people’s names in the sand, spell people’s names with cookies or berries or cake frosting, and emboss people’s names on poker chips! This allows for the design and production of outstanding direct-mail pieces that capture the attention of customers through a combination of individualization and emotion. Wherever your imagination can take you, we can help you get there.