Email marketing can be one of the most powerful tools for communicating your message to customers. It is a simple and economic way for businesses of all sizes to reach large numbers of people in a short amount of time. That is, if it is done correctly. Email marketing is an extremely cost-effective way to communicate with prospects and existing customers. Similar to direct mail, email is a faster, cheaper and easier way to communicate with your prospects and customers. It doesn’t matter what type of business or industry you’re in, email marketing can have a positive impact on your sales. When coupled with a direct mail or cross media marketing campaign, email marketing adds another touch point and opens new avenues to client interaction.