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The advancement of developing technology for digital printing has increased tremendously over the last few years. And we have taken full advantage of this new technology by bringing in the latest in digital printing equipment manufactured by Hewlett Packard, IBM and Xerox. This equipment covers the full spectrum of digital printing offering up to 7-color print on specialty stocks such as foils, plastics, poly-styrene, and even heavy stocks up to 36mil, to one color, high speed roll to roll variable printing. If your needs are fancy, multi-colored brochures, or one color high quantity billing statements, we have the experience and equipment to get the job done.

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Research shows that typical response rates for regular static printed direct mail is well under 2 percent.  With targeted, variable data personalization however, response rates tend to jump to nearly 14 percent (often even higher). As a direct marketing tool, variable data printing can deliver better qualified prospects and higher profits to your business.  By using the demographic information you have on your prospective customers (age, education, hometown, gender, etc.) , we can develop highly targeted brochures, postcards, newsletters and other direct mail printing that recipients will respond to.  Known as “one to one marketing”, variable data printing creates one personalized document for one individual customer, one at a time. Whether it’s 100 or 50,000 copies each will speak directly to your potential customer and send a message that you are in tune with your customers.

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All marketing reports indicate that individuals are more likely to read a mail piece if it is personalized. Maybe your piece is a simple letter with just their first and last name printed on a header. Or maybe you’d like their name to be placed on the license plate of a photo of an automobile, or even imaged as clouds in a skyline shot. Image personalization is the ultimate variable data personalization tool. Image personalization is the ability to use images to create variable text to images, dynamically. For example: you can write people’s names in the sand, spell people’s names with cookies or berries or cake frosting, and emboss people’s names on poker chips! This allows for the design and production of outstanding direct-mail pieces that capture the attention of customers through a combination of individualization and emotion. Wherever your imagination can take you, we can help you get there.

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Creative thinking is a rare gift. When was the last time you saw a printed piece or electronic website and just said…”WOW”. We’re betting that it’s been quite a while. Our staff of designers take pride in their work and have full intensions of “knocking your socks off”. If you’re not happy, we’re not happy, and we will remain unhappy until we hear the word “Wow” from you, our client. Let us Wow you with our creative thinking and our determination.

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