The advancement of developing technology for digital printing has increased tremendously over the last few years. And we have taken full advantage of this new technology by bringing in the latest in digital printing equipment manufactured by Hewlett Packard, IBM and Xerox. This equipment covers the full spectrum of digital printing offering up to 7-color print on specialty stocks such as foils, plastics, poly-styrene, and even heavy stocks up to 36mil, to one color, high speed roll to roll variable printing. If your needs are fancy, multi-colored brochures, or one color high quantity billing statements, we have the experience and equipment to get the job done.

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Research shows that typical response rates for regular static printed direct mail is well under 2 percent.  With targeted, variable data personalization however, response rates tend to jump to nearly 14 percent (often even higher). As a direct marketing tool, variable data printing can deliver better qualified prospects and higher profits to your business.  By using the demographic information you have on your prospective customers (age, education, hometown, gender, etc.) , we can develop highly targeted brochures, postcards, newsletters and other direct mail printing that recipients will respond to.  Known as “one to one marketing”, variable data printing creates one personalized document for one individual customer, one at a time. Whether it’s 100 or 50,000 copies each will speak directly to your potential customer and send a message that you are in tune with your customers.

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All marketing reports indicate that individuals are more likely to read a mail piece if it is personalized. Maybe your piece is a simple letter with just their first and last name printed on a header. Or maybe you’d like their name to be placed on the license plate of a photo of an automobile, or even imaged as clouds in a skyline shot. Image personalization is the ultimate variable data personalization tool. Image personalization is the ability to use images to create variable text to images, dynamically. For example: you can write people’s names in the sand, spell people’s names with cookies or berries or cake frosting, and emboss people’s names on poker chips! This allows for the design and production of outstanding direct-mail pieces that capture the attention of customers through a combination of individualization and emotion. Wherever your imagination can take you, we can help you get there.

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Creative thinking is a rare gift. When was the last time you saw a printed piece or electronic website and just said…”WOW”. We’re betting that it’s been quite a while. Our staff of designers take pride in their work and have full intensions of “knocking your socks off”. If you’re not happy, we’re not happy, and we will remain unhappy until we hear the word “Wow” from you, our client. Let us Wow you with our creative thinking and our determination.

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Email marketing can be one of the most powerful tools for communicating your message to customers. It is a simple and economic way for businesses of all sizes to reach large numbers of people in a short amount of time. That is, if it is done correctly. Email marketing is an extremely cost-effective way to communicate with prospects and existing customers. Similar to direct mail, email is a faster, cheaper and easier way to communicate with your prospects and customers. It doesn’t matter what type of business or industry you’re in, email marketing can have a positive impact on your sales. When coupled with a direct mail or cross media marketing campaign, email marketing adds another touch point and opens new avenues to client interaction.

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Mobile marketing provides something no other form of advertising can – instant traffic. In fact, a good name for SMS marketing is ‘real-time marketing.’ Your customers receive your message or promotion instantly. Unlike other forms of advertising or even email, 90% of text messages get opened, and most get responded to within five minutes. This is as close to ‘real time’ as one can get. Not only is mobile marketing ‘real-time,’ but it is highly effective. Mobile coupons have a redemption rate of 15% to 40%. Compare this to traditional print coupons, which are redeemed at less than 2%, and you can see the effectiveness of text message marketing.

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From small scale personal websites, to complex custom web applications, Blue Moon Marketing Group has the programming and design capabilities to make your next project a reality. Whether you need usability studies, e-commerce, intranet development, a custom Web application, or simply a place to display company information online, our Web development team will work with you to provide solutions that are tailored to your needs.

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Direct mail marketing and advertising is a proven method of communicating your product or service to the right customers. Blue Moon Marketing Group has the tools and expertise to meet your needs from conceptual design, to delivery of your piece to your targeted list of potential clientele. Whether it’s a simple post card, or high-level product catalog, we have the ways and means to get your product mailed at the lowest rates possible.

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We at Blue Moon Marketing Group understand how important business data is to our clients. We CASS certify and NCOA your mail list to provide the best quality list, free of duplicates and undeliverable addresses. You will save money on postage when your list is postal-qualified. In this day and age of a technology driven society, this data very easily can end up in the wrong hands. Our security policies and procedures prevent this type of “hijacking” of data from happening. Our team of professionals put your security needs at the forefront to ensure this vital information remains confidential.

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Making sure your product and services reach the right audience is key to a successful marketing campaign. Blue Moon Marketing Group can help you achieve that goal. We provide a very comprehensive compilation of mailing lists for every requirement from lifestyle and interest lists to activities and membership lists. Whether your mailer needs to reach single women under the age of 35, or married couples making more than $100,000.00 annually, we have the right information available to make sure all of your specific criteria’s are met.

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